If you’ve ever read a Ledwell blog, scrolled through our website, or paused on a social media post that made you nod or smile, odds are Christina Guzman had a hand in it. As our Director of Marketing for the past 11 years, Christina’s work brings the Ledwell story to life.
Christina doesn’t just market what we build—she tells the story behind every weld, every delivery, every handshake. She’s woven into nearly every part of the process, whether planning strategy, writing blog posts, updating the website, or coordinating internal messages.
“No day is ever the same and that’s what I love about it,” she says.
At home, she’s been married to her husband, Geoff, for 17 years. They have a daughter and a son, and when she’s not working, Christina’s usually in the garden, baking something homemade, or off exploring with her family.
One of her favorite Ledwell memories? Riding along on a customer visit in Alpharetta, Georgia, and unexpectedly jumping in to teach a group how to operate their 2K water truck. “I took the challenge,” she recalls, “and it’s still my favorite customer experience.”
She also plays a big part in planning many of the celebrations held for employees, but her favorite is Signing Day, a special event that honors high school seniors as they begin their careers at Ledwell. “Seeing the pride on their faces and on their parents’—is incredible,” she says.
One quote from Steve Ledwell sticks with Christina: “If you can get up in the morning and do something that helps someone get up and do their job, then you have accomplished something.”
That message guides her work at Ledwell and her efforts in the community. Christina helped get the goTXK initiative off the ground, sharing what’s to love about Texarkana with locals and the world. She also serves as secretary on the Alzheimer’s Alliance board.
Christina embodies Ledwell’s values every day, especially legacy. “I get to help tell the story of where we’ve been, where we are, and where we’re going,” she says.
Thank you, Christina, for sharing our story with purpose and pride.
